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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
John McDonough; Karen Egolf; Museum of Broadcast Communications. |
| ISBN: | 1579581722 9781579581725 |
| OCLC Number: | 51100261 |
| Description: | 3 v. (xxiii, 1873 p., [72] p. of plates) : ill. ; 29 cm. |
| Contents: | vol. 1. A-E -- vol. 2. F-O -- vol. 3. P-Z. |
| Other Titles: | Encyclopedia of advertising, Advertising age. |
| Responsibility: | editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. |
| More information: | Publisher description |
Abstract:
"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
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