Kevin Ryan
- Document Type: Book
- Description: viii, 247 p. ; 23 cm.
- Contents: Establishing standards : what does good writing look like? -- The process : how professional writers write -- Formats and templates help you write smarter and faster -- How subject, audience, and purpose keep your writing clear and concise -- The art of writing : how to solve problems using your writer's intuition -- The science of writing : when and how to apply writing rules -- How to write one page memos & economical e-mails -- How to design a personal writing improvement plan -- How they do it : Q & As with successful business authors -- Rhonda Abrams, the successful business plan : secrets & strategies -- Ken Blanchard, the one minute manager -- Richard Bolles, what color is your parachute? -- Marcus Buckingham, first, break all the rules -- Humberto Cruz, syndicated financial columnist for Tribune Media Services -- Gail Evans, play like a man, win like a woman -- Greg Farrell, USA Today money journalist -- Michael Lewis, the new new thing -- Suze Orman, 9 steps to financial freedom -- Roy Williams, wizard of ads -- AT & T, Bill Oliver, public relations vice president -- Canon U.S.A, Inc., Mitch Bardwell, director sales training division -- Cisco Systems, Inc., Jere Brooks King, vice president of Worldwide Marketing Communications -- Citigroup, Nick Balamaci, director of internal communications -- Deloitte Consulting, Victor Nau, partner -- Marriott International, Inc., Roger Conner, vice president of communications -- Motorola, Inc., Shelagh Lester-Smith, vice president, director of corporate Communications and public affairs -- News America Marketing, Paul Carlucci, chairman and CEO -- Procter & Gamble, Ed Burghard, marketing director US actonel -- United Parcel Service, Inc., Ken Sternad, vice president of public affairs.
- Responsibility: Kevin Ryan.
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Book; English
